Caren Martineau is the visionary founder of Bevival.com, a groundbreaking death literacy content and programming platform. Never one to shy away from uncomfortable or taboo conversations, Caren’s professional resume of hyphenated creative roles is a portrait of an innovator, change agent and entrepreneur. Upon graduating the School of Visual Arts, Caren became an art director at RCA Records where her ideas garnered many fans.
From there she became creative director at a well-known entertainment agency representing New York’s largest event venues, Broadway shows, recording artists and entertainers. When the future of transactional television beckoned, she was invited to become Home Shopping Network’s first Director of Brand Development overseeing proprietary product development and customer experiences. That position led to ecommerce with its all-or-nothing world of entrepreneurialism. A turbulent economy and growing family demands influenced her decision to take a brand strategy position servicing Fortune 1000 clients.
Having played on the edge of next her entire career, it was inevitable Caren would throw her passion and creative energy into a cause-driven start-up. Tapping into her vast experience in culture change, Bevival develops and produces edutainment programming for an aging society confronting their mortality. A respected adviser, mentor, and collaborator, Caren has served on the Boards of Directors for a variety of nonprofit organizations, start-up accelerators, and taught Entrepreneurial (Design) Thinking at Stevens Institute of Technology.